April 6, 2010 | Filed in: Feminist Agenda, OMG, Ultimate Dumbness
Hey NHL,
You and I, we usually get along pretty well. I mean, despite that whole Gary Bettman schlorping Sid and Ovie thing and the Matt Cooke Fiasco. We’ve had some disagreements on you trying to sell me pink crap before, but I thought you had listened.
image courtesy of @danawalker click to enlarge
NHL, I’m thinking that with this one, we might need to um, go see other people for a while.
It’s great of you to let me know that “NHL Prints make the perfect addition to any ‘man-cave’ for the NHL fan,” because sheeesh, was I worried that the prints of my AHL photos might have made my apartment too girly. Oh… wait. NHL, did you know I’m a girl?
Oh man, I’m sorry. I know I was wearing a hat when we met, but I assumed you’d have figured it out. No? You thought because of my wall decorations I was a dude?
Seriously, NHL. I know I harp on this over and over and over again, but what’s your insistance on being so dude-centric? I’m willing to bet that if you were to find a female fan, she’d have more photos of her favorite player saved on her computer than a guy would, so logic would then say that perhaps you should be marketing IMAGES FOR SALE to the FEMALES as well.
And really, this is getting old and kind of tiring. Get a damn focus group. Get a damn woman in the marketing department with half a brain. Get a damn CLUE, NHL, and quit doing crap like this. All it does is make the women you want to buy stuff from you sigh in exasperation and throw their hands in the air.
Quit it. Just freakin’ quit it.
24 year old female blogger seeks hard checkers, soft hands and hilarious interviews. Philly Flyers need not apply. 
1 Comment so far
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Wahh..wahh..wahhahahhahaaha.
WAHHHHHH
Is all I hear from this entry.
They should have written “Decorate your woman cave”
Seriously? You are seriously going to not buy whatever the product is because it is not marketing to women? And you note about images of hockey players saved on computers. Since when was that a measuring stick for fandom? Women like how hockey players look, that is why they save images of them to their computers. What you are saying is the same thing as me bitching to http://www.profastpitch.com/ for not recognizing their male fans.
The nhl is “dude-centric” of course you idiot the majority of the fans are men.
The fans you see at hockey games, are mostly men.
Yes, there are women hockey fans not going to deny that, not going to say “oh they are only there because there husband is”
I know this is not true.
But stop for a second and try to think about this. The goal in advertising is trying to appeal to the maximum number of people. Advertising to women, when most of the NHL fans are men, is just stupid.
The Caps have a womens hockey club, fantastic, but the site is filled with “hockey 101″ and “what is a puck” ect.
If you have limited ad space no business (and yes the NHL is a business) is going to choose to promote to the minority instead of promoting their products to the majority.
Until womens hockey gains any legitimacy (a.k.a not 18-1 decisions in the olympics)
and the female nhl fans have numbers to rival the male fans, you are going to have to endure smart advertising.
By john on 04.14.10 8:48 pm | Permalink
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