I’m not going to claim to be the biggest hockey fan on the planet. I’m not even going to hide the fact that I’ve only been watching for around two years. I’ve never hid that I’m female, and I’ve never hid that I feel mis-marketed to by the NHL-hell, I wrote my MA thesis on that.
And now, I’m not going to hide the fact that I’m somehow underwhelmed by the Capitals’ new attempt to reach women through Club Scarlet
Is it a great idea? Yes. Absolutely, reach out to more women. Bring them into the sport. However, don’t neglect the ones who are there already. I like the beefcakey pictures of the players as much as the next red blooded straight girl, but trying to teach me the positions of the game feels a little… silly.
Somehow, Club Scarlet needs to figure out how to target both the women that can correctly identify an icing call AND the women that still need to figure out how changing on the fly works. Give the diverse women Club Scarlet is targeting something specific to each of their interests. Let the women who understand the game ask specific questions of a player… do they always know icing? Who’s the hardest ref to play under? Does your mindset change depending on which goalie you’ve got? Then, let the women who are not as intense about the sport have a few more beefcakey photoshoots. Nobody loses, there’s a level at which everyone is satisfied, and the Caps come out on top.
Oh, and for the love of everything guys, come up with some merchandise that doesn’t completely bite. The stuff at Verizon’s not bad at all, but majority of the stuff that appears on NHL.com is so totally wrong.
(And points to Greg Wyshynski, generally one of my favorite online chew toys, for getting it right in his article on Club Scarlett)